{"product_id":"drift-atelier-plum","title":"Drift Atelier Plum Wool Rug","description":"\u003cp data-end=\"329\" data-start=\"26\"\u003eThe \u003cstrong\u003eDrift Atelier Plum Wool\u003c\/strong\u003e rug introduces a rich, elegant tone that adds depth and sophistication to modern interiors. Crafted from 100% New Zealand wool, this beautifully textured rug features a dense cut pile that creates a soft, velvety surface underfoot while bringing warmth and visual depth to any room.\u003c\/p\u003e\n\u003cp data-end=\"698\" data-start=\"331\"\u003eIts deep plum colour provides a bold yet refined foundation that pairs effortlessly with contemporary furniture, natural wood elements, and minimalist spaces. Designed for both comfort and durability, the thick wool pile also helps soften sound and create a more relaxed living environment, making it ideal for living rooms, bedrooms, and other refined indoor spaces.\u003c\/p\u003e\n\u003cp data-end=\"719\" data-start=\"700\"\u003e\u003cstrong data-end=\"719\" data-start=\"700\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1080\" data-start=\"721\"\u003e• Construction: Handloomed, dense cut pile with canvas backing\u003cbr data-end=\"786\" data-start=\"783\"\u003e• Composition: 100% New Zealand Wool\u003cbr data-end=\"825\" data-start=\"822\"\u003e• Pile Height: 25mm\u003cbr data-end=\"847\" data-start=\"844\"\u003e• Pile Weight: N\/A\u003cbr data-end=\"868\" data-start=\"865\"\u003e• Origin: India\u003cbr data-end=\"886\" data-start=\"883\"\u003e• Colour: Plum Purple \u003cbr data-end=\"903\" data-start=\"900\"\u003e• Style: Contemporary, Minimalist\u003cbr data-end=\"939\" data-start=\"936\"\u003e• Suitable For: Indoor use\u003cbr data-end=\"968\" data-start=\"965\"\u003e• Characteristics: Natural fibres, soft underfoot, sound absorption, luxury feel\u003cbr data-end=\"1051\" data-start=\"1048\"\u003e• Available Shapes: Rectangle\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1080\" data-start=\"721\"\u003ePlease note, colours may vary slightly depending on your monitor settings and the lighting environment in your home\u003c\/p\u003e","brand":"Goora","offers":[{"title":"155cm x 244cm","offer_id":51531480629544,"sku":"BAX-PLUM-155x244","price":899.0,"currency_code":"AUD","in_stock":false},{"title":"183cm x 275cm","offer_id":51531480662312,"sku":"BAX-PLUM-183x275","price":1099.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/4187\/3192\/files\/BAX-PLUM_1.jpg?v=1773321663","url":"https:\/\/goora.com.au\/products\/drift-atelier-plum","provider":"Goora","version":"1.0","type":"link"}